A few tried-and-true video trends that are perfect for YouTube Shorts include: TikTok’s consumingly entertaining content experience should lead the way for brands that want to give YouTube Shorts a try. Much like TikTok, YouTube Shorts offers built-in tools with endless possibilities for content creation and display, including the ability to edit together multiple 15-second video clips for a maximum 60-second length. You Can Engage Audiences In Creative New Ways YouTube Shorts means that more brands can engage a wider audience demographic with on-trend short videos-with the added benefit of connecting Shorts content to already established YouTube presences.Ģ. While a brand targeting older consumers may have trouble reaching its target audience on TikTok, it’s much more likely to be able to find the 55-plus market on YouTube. What sets YouTube apart from other video-centric platforms is its enormous appeal: There’s so much content among so many categories that it attracts users from all walks of life.
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